Lay’s Potato Chips International Flavors
Lay’s is a famous brand of potato chips. As they are being sold world-wide, it is only logical for them to develop different flavors which is local to individual countries.
The idea of this project is for Lay’s to develop local flavors of potato chips for each country. These local flavors of potato chips are only available in their respective countries as they are limited editions. I anticipate there will be consumers traveling to different countries and make purchasing these local flavors as one of the activities on their to-do lists when they travel.
The vision is to have a clean and simple design. I have incorporated some of the main ingredients of their respective flavors into each bag of chips. I have also included different background colors for each flavor to provide cohesiveness as a whole and uniqueness for individual flavors.
