torWALK Guided Walking Tour

torWALK is a tour operator which specialize in walking tours in the downtown area of Toronto.  They wish to have a new logo. Also, they need to promote their tours by designing a brochure and put them in the tourist information kiosk at the Pearson Airport, Union Station, as well as local hotels and tourist hot spots.

I have designed several logos and have decided to use the simplest one symbolizing a person walking in Toronto. As for the brochure, the idea is to clearly describe the 2 different tours and list out all the important information as well as terms and conditions.

Project: torWALK Guided Walking Tour
Design Elements: Logo Design; Trifold Brochure Design
Project Type: Spec Work

Logo Design

The original idea was to include elements which represents Toronto. However, I have ended up using a cleaner design with the concept of a person walking in Toronto.

Trifold Brochure

The highlight of the brochure is to feature the 2 different types of tours the company is to offer. All the information such as activities, sites to be visited, prices, and terms and conditions are clearly listed. The choice of colors are also eye-catching, so that it will get the attention of tourists to pick up the brochure and learn about these tours.